Executive Creative Director: Tracey Fox
Art Director: Justine Black
Copywriter: Graham Stride
In 2016 Ray White appointed Steve Hansen as their global brand ambassador.
‘What do you value?’ was the 2016 advertising campaign highlighting the importance of trust and integrity in the business of buying and selling homes, for Ray White New Zealand. Based on honest interviews with Hansen, the campaign shines a light on Ray White’s strategic focus, which is dedicated to customer satisfaction and client interests at heart.
This large campaign ran the breadth of New Zealand from both a trade and consumer point of view across POS, digital, print, billboards and social.