Art Director: Justine Black & Rob Cox
In 2012, a 4-month long project began to re-size, re-shape and re-invigorate New Zealand’s largest publication – The New Zealand Herald. Designs were submitted from Spain and Australia, but it was New Zealand’s Justine Black and Rob Cox that lead the charge in creating the new look.
As iterations and design experiments were put forward, the team – lead by Editor Shayne Currie, kept its readers at the forefront being all too aware not to alienate its traditional older audience.
As it stands today, the gothic “H” holds the branding of the Heralds past, while putting it in a modern frame and representing its nation where possible in black and white.
Dropping the traditional horizontal masthead and moving to just a one-letter icon a-top the front page was a bold move away from tradition.
Over the next year, the “H” was adapted across its sister mastheads of the Weekend Herald and Herald on Sunday, nzherald.co.nz and on the Herald’s App.
Canon Media Awards – WINNER 2013
Best Newspaper Design – NZ Herald