Eighty Fed – Brand & Visual Identity
Eighty Fed is a brand new grab-n-go eatery in the heart of Auckland City. Positioning itself as a premium offering for commuters and tourists alike, the brand reflects the ‘big flavours, zero regrets’ ethos of Eighty Fed through its use of strong bold colours and minimalist design approach.
Working with the team at SkyCity to bring Eighty Fed to life, JP worked from concept to completion, bringing everything together – including the name and brand strategy. It was a joy to have a complete blank canvas to work from and the result is a strong, urban led brand that can hold it’s own within an extremely competitive market.
Eighty Fed is now open in Federal Street beneath Auckland’s iconic Sky Tower.
In partnership with Havana coffee, pop in for loaded focaccia, pastries and mouth-watering signature cheesecakes!